Innovative Strategies to #BeatPlasticPollution - World Environment Day Special Edition

Innovative Strategies to #BeatPlasticPollution - World Environment Day Special Edition

It's world environmental day 2023. This week's newsletter is reaching you a day early to celebrate this occasion, organized by United Nations. This year's day raises awareness about plastic pollution with the slogan #BeatPlasticPollution.

There are many resources that can help you be more mindful about plastic and the dangers it poses to Earth and its ecosystems. Approximately 36 per cent of all plastics produced are used in packaging, including single-use plastic products for food and beverage containers, approximately 85 per cent of which ends up in landfills or as unregulated waste. Choosing the products we use more responsibly, reusing cups, buying products in bulk - all of that attributes to diminishing the plastic footprint. Here's a full guide on how to diminish your plastic output. 🕮

However, the main change happens at the business level. By providing more sustainable solutions to the consumer and managing plastic waste goes can go a long way towards creating a circular economy. The main source of information for businesses on how to achieve this is the new UN report - Turning off the tap. 🚰

🎯Origins and facts

#worldenvironmentday was established by the United Nations General Assembly in 1972 on the first day of the Stockholm Conference on the Human Environment. This conference was the UN's first major conference on international environmental issues, and it marked a turning point in the development of international environmental politics.❌

Each year, World Environment Day has a new theme that major corporations, NGOs, communities, governments and celebrities worldwide adopt to advocate environmental causes.

Host nation🏞️

The countries take turns hosting the official celebrations, which allows the hosting nation to spotlight the environmental challenges they face and demonstrate how they're tackling these challenges. In 2023 the responsible country is Côte d'Ivoire. It is spreading the plastic use awareness by organizing circular economy workshops and educating other African nations about the ways plastic can be reused.

Greenwashing 🧼

One of the reasons plastic has become such a big problem worldwide is greenwashing. The biggest producers and users of plastic - The Coca-Cola Company, PepsiCo cover up their single use plastic pollution with green marketing campaigns and don't change their operations. To combat this practice we created greenifs.ai - software that lets you check your marketing texts for any potential greenwashing!

And to celebrate World Environment Day you can try it out absolutely for free!

Try it out and don't participate in greenwashing!